Few ideas to brand your company online
The New Rules of Branding Your Business Online
This article asserts that having a nice website is not sufficient when you hold a business and stresses the importance of being interactive on the web . It gives tips on how to make one's brandname noticeable on the web, which hoteliers should follow carefully if they want to distinguish themselves from their competitors and draw the attention of customers.
It seems obvious nowadays to have a Facebook or a Twitter business page. Though, either companies do not have such pages and only rely on their website to communicate on their brand, either they do not use their business pages appropriately. It's necessary to create its own page on social networks in addition to one website because social networks are much more suitable to directly interact with customers. Websites are quite unilateral in the sense that they provide information about companies to customers but do not allow them to express what they expect from companies. On the contrary, social networks are actual communication tools for both sides (suppliers and clients) provided that companies pay attention and reply to customers' comments on their services. It is true that reactivity on the web from part of hotels requires available time, but it proves to be very efficient on customers' behaviours and choices. To interconnect their activities between their website and business pages, hoteliers have to insert Twitter or Facebook buttons on their website as well as links on their business pages which lead to their site. In addition, they need to use tools, such as Google Alerts for example, to remain aware of what is said about them on the web and to answer to their customers as quickly as possible. Hoteliers can also rely on Google Alerts to check comments on their competitors and domain so that they know what they have to avoid or do to meet customers' expectations.
If hoteliers do not manage to spend time on developping their presence on the web, they should at least deal with their websites on a more personalized way. Almost all hotels' websites are made on the same traditional frame and tone. Companies need to make their website more interactive to appeal to customers. For example, instead of describing their hotel in a quite boring manner, the owners could invite their personnel to participe to the website and to give their opinion on what they prefer in the hotel or what they do to make customers feel at ease. This could be done thanks to videos posted on the site or testimonies accompanied with pictures. The owners could also share what they like (music, shops, pictures...) on their site and not only speak about their business. Thus, customers could learn more about their characters which is very important since a company necessarily reflects its owners' nature. In the same way, hoteliers should clearly indicate their target market because it allows people to learn more about the hotel's identity and the type of services provided. At last, hoteliers should not hesitate to publish on their website everything which is related to their current events including rewards, newspapers releases, videos or reports on them in YouTube or TV news... The more hoteliers communicate about themselves, the more customers would be convinced that hoteliers are willing to do their best for their clients.
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