Business travels and events planner

I am interested in working as a travel and event planner for business men and women. Such a job needs:

·       To contact different companies and to organise their seminars, congresses and business travels

·       To convey original concepts to each project in order to reflect companies’ brand name and public image

·       To offer competitive prices

·       To set up marketing campaigns to sell projects

·       To analyse the tourism market

·       To get partnerships with transport, accommodation, catering and design companies and select partners according to the services provided

·       To negotiate contracts

·       To follow through the missions of the different partners and coordinate them so that themes of events, budgets and deadlines can be respected

·       To run a planners team

·       To manage emergency situations

·       To communicate on the planned events to customers

·       To supervise the smooth running of business events and travels

·       To identify positive and negative points to anticipate new projects

Travel and event planning requires specific skills such as:

·       Creativity and originality

·       Ability to communicate

·       A good organisation

·       Budgeting knowledge

·       Commercial skills

·       A deep knowledge of tourism activities

·       Reactivity / anticipation

·       Stress and time control

·       Team work / adaptation

·       Sense of responsibility

Distribution management and customer loyalty

Comment on the article Cornell panel talks distribution management, customer loyalty

http://www.hotelworldnetwork.com/international/cornell-panel-talks-distribution-management-customer-loyalty?utm_source=HMM&utm_medium=email&utm_campaign=Sales-Marketing_11_24_2010&utm_content=cornell-panel-talks-distribution-management-custome

I have been interested on an article referring to new customers’ trends in travel booking channels. In my opinion, the article will greatly impact the future marketing strategies carried out by online travel agencies towards their consumers. As customers lately seemed to come back to traditional reservation channels such as offline travel agencies, online travel agencies (OTAs) will have to focus on brand loyalty rather than on doing exclusively financial transactions. In other words, the challenge for OTAs will be to improve their communication on services provided by their online booking channels and therefore to gain consumers’ confidence and loyalty. The article alludes to an issue that stresses the obligation for OTAs to change their booking methods, until then only based on making sales and money, into strategies which emphasize their ability to provide high quality services and to follow through their customers’ travelling habits.